Held on Thursday 30th September at the Deansgate Hilton Hotel, Manchester, The Fresh Awards 2010 were attended by over 350 guests to celebrate the best creative talent outside London, with over 150 companies originally submitting entries.
The RBH Shakesbeer poster, created by their senior creative team, Stuart Jackson and Mike Kalin, was awarded the biggest gong of the the night. Selecting the overall winner of the 'Big F' from the best 6 gold awards handed out on the evening, the judges were looking for an "outstanding, revolutionary and anarchic" idea and felt that their campaign was "truly inspired".
It's always great to see one of our clients gaining recognition for the quality of their work. We particularly loved the way RBH combined two outstanding aspects of British heritage to such great effect.